Post by ryglo739 on Mar 16, 2024 5:08:22 GMT 1
Think of Pirelli 's historic sponsorship for FC Internazionale Milano , TIM 's sponsorship for the Lega Serie A or even UPS and Ray-Ban on the Ferrari team in Formula 1 and Marlboro on Ayrton Senna's McLaren . pirelli, formula 1, ferrari, tim, marlboro, ray-ban, inter, mclaren, Lega Serie A, ups And how can we forget that advertising poster in which Ronaldo Il Fenomeno , with a raised foot depicting the typical grooves of a Pirelli tire , seems to fly over Rio de Janeiro? It was the year 1998 when Pirelli, the official sponsor of Inter, wisely exploited the association of values for advertising purposes. Finally, in the table seen previously, we find sports marketing based on sport . This encompasses all the interactions of sponsorship strategies between.
Let's think about Adidas and Nike , the two companies that DX Leads finance the largest number of athletes and teams on the football market. sponsorship, Messi, CR7, Cristiano, Ronaldo, adidas, Nike The advantages of sports sponsorships As mentioned above, a sponsorship will give benefits to both players in the game. In fact, the sports club (i.e. the sponsee ), thanks to the sponsorship contract, will obtain an economic advantage . This advantage can be of a monetary nature, with the consequent possibility of financing one's business, or in terms of the supply of equipment and technical material necessary to take to the field. On the sponsor side , however, the advantage concerns the increased diffusion of the brand with the consequent benefits in terms of marketing and "return on image".
It is essential for the sponsor to have a clear understanding of their target audience, the values they want to convey and with which they want to be associated, as well as their vision and mission. This last aspect is often underestimated, preferring to choose teams, sports or athletes of great caliber with the sole objective of an immediate return in terms of popularity. But it must be kept in mind that, when a sponsorship contract is signed, the two parties unite so deeply that they embody each other's values. A sponsor, before deciding on his own sponsee, must therefore ask himself a question: " what is my objective?" ”. Increase awareness ( brand awareness ) or consumer loyalty towards the brand ( brand loyalty )? Create a strong brand identity or generate media buzz.
Let's think about Adidas and Nike , the two companies that DX Leads finance the largest number of athletes and teams on the football market. sponsorship, Messi, CR7, Cristiano, Ronaldo, adidas, Nike The advantages of sports sponsorships As mentioned above, a sponsorship will give benefits to both players in the game. In fact, the sports club (i.e. the sponsee ), thanks to the sponsorship contract, will obtain an economic advantage . This advantage can be of a monetary nature, with the consequent possibility of financing one's business, or in terms of the supply of equipment and technical material necessary to take to the field. On the sponsor side , however, the advantage concerns the increased diffusion of the brand with the consequent benefits in terms of marketing and "return on image".
It is essential for the sponsor to have a clear understanding of their target audience, the values they want to convey and with which they want to be associated, as well as their vision and mission. This last aspect is often underestimated, preferring to choose teams, sports or athletes of great caliber with the sole objective of an immediate return in terms of popularity. But it must be kept in mind that, when a sponsorship contract is signed, the two parties unite so deeply that they embody each other's values. A sponsor, before deciding on his own sponsee, must therefore ask himself a question: " what is my objective?" ”. Increase awareness ( brand awareness ) or consumer loyalty towards the brand ( brand loyalty )? Create a strong brand identity or generate media buzz.