Post by account_disabled on Mar 5, 2024 7:17:16 GMT 1
the brand increases its notoriety and visibility ; it is possible to give a boost to the positioning of the website and get more traffic ; it is possible to attract valuable contacts (i.e. interested people, potential customers), transform them into customers, then pamper them and retain them, as Hubspot's Conversion Funnel explains to you . Inbound Marketing - the buying cycle funnel An essential requirement to achieve these objectives-opportunities is that what you write is valuable content . How is it possible to define and identify, exactly, valuable content? Follow me! Table of Contents [ Close ] 1 Content Marketing is when content has value 2 My 15 step method 3 Before writing 4 Writing 5 After writing 6 After publication 7 Subscribe to the anti-spam newsletter 8 Tell me yours! Content Marketing is when content has value I believe this: we can only talk about Content Marketing when .
Everything else is not marketing. And not even content. It is Content Brazil Phone Number Marketing only when the content has value CLICK TO TWEET The value of a content for the Web is defined by the peculiarity of the content itself. It must be able to offer reliability and presence to its reader , to communicate I am here and I am here for you, to help you, to advise you, to solve your problem effectively and seriously . A valuable content must be such on the level of the signifier and on that of the signified , it must understand the needs of the reader and must be easily understood by him. I won't delve further into the reflection because you will find all the suggestions in the post How to write good content for the Web , where I suggest the fundamental characteristics of quality content.
Ok, but how to write valuable content for the Web? What is the most suitable method? My 15 step method Obviously, there is no perfect, absolutely valid and infallible method for writing effective and converting content for the web. Everyone probably has their own and it is on the basis of studies and experiences that you too will be able to decide which one is yours, the one best suited to your abilities and the specific needs of the brand you will have to communicate . In this post I therefore suggest my method , the one I use every day, which I continue to experiment and put to the test. There he is! Before writing #1. Clarify precisely the objective of your content Why are you writing this content? To generate leads? To retain existing customers? To promote a product? To entertain? To educate? To inform? It all starts from here: from the objective that your content must and wants to achieve.
Everything else is not marketing. And not even content. It is Content Brazil Phone Number Marketing only when the content has value CLICK TO TWEET The value of a content for the Web is defined by the peculiarity of the content itself. It must be able to offer reliability and presence to its reader , to communicate I am here and I am here for you, to help you, to advise you, to solve your problem effectively and seriously . A valuable content must be such on the level of the signifier and on that of the signified , it must understand the needs of the reader and must be easily understood by him. I won't delve further into the reflection because you will find all the suggestions in the post How to write good content for the Web , where I suggest the fundamental characteristics of quality content.
Ok, but how to write valuable content for the Web? What is the most suitable method? My 15 step method Obviously, there is no perfect, absolutely valid and infallible method for writing effective and converting content for the web. Everyone probably has their own and it is on the basis of studies and experiences that you too will be able to decide which one is yours, the one best suited to your abilities and the specific needs of the brand you will have to communicate . In this post I therefore suggest my method , the one I use every day, which I continue to experiment and put to the test. There he is! Before writing #1. Clarify precisely the objective of your content Why are you writing this content? To generate leads? To retain existing customers? To promote a product? To entertain? To educate? To inform? It all starts from here: from the objective that your content must and wants to achieve.