Post by sarkerraihan on Feb 27, 2024 8:03:59 GMT 1
One of the topics that generates the most discussions online, especially on LinkedIn , when it comes to marketing is what is written in job adverts. Candidates often require skills in social media marketing , graphics, copywriting, web design, email marketing and event management. Many people are annoyed by this mixture of skills which, in reality, tries to add the work of three or four different professions into a single figure. What does this mean for digital marketing job seekers? Is it better to acquire skills on multiple fronts or hyper-specialize in a single aspect of online communication? Today we will try to answer these questions! THE PROBLEM OF CHOICE In digital marketing it is normal for a task to potentially require many skills or collaboration between different specialists. Let's take social media marketing : you need strategic planning skills, copywriting skills, graphics skills and technical knowledge on platform management.
In an example like the one above, there are Paraguay Mobile Number List two hypotheses: either a person has all the required skills and can manage the work independently or at least three professionals are needed to structure and follow an ongoing social media marketing activity . The costs can be very different depending on the number of people employed for the work, whether they are supported by a company or by a communications agency (which will then have to take them into account when quoting the activity to the end customer) . Being hyper-specialized in a single aspect of digital marketing is almost a guarantee of extreme competence in that area . Those who deal with multiple activities are unlikely to be able to accumulate experience and keep up to date as much as a professional who concentrates all his attention on a single field. The downside of hyper-specialization, however, is that it makes you dependent on the support of others to complete tasks. What is better, then? LOOK AT THE WORK CONTEXT It is clear that there is no single answer to the question of whether it is better to be hyper-specialized or have medium-level skills in many areas.
It all depends on the context in which you work ! For a small agency or a company with a marketing department made up of one or two people, it is unthinkable to have resources that perform only one task . On the other hand, we don't think it's extreme to "expect" a good social media manager to be able to write excellent posts, create good quality graphics and have the theoretical marketing skills to structure a strategy. Another thing, however, is to think that a person must be able to manage all the activities that fall under the term "digital marketing". Email marketing , for example, is an autonomous discipline that requires precise skills: would it make sense to consider it logical that anyone who works in online communication automatically knows how to deal with this activity? If the working context is that of a large communications agency or a structured marketing office within a large company, hyper-specialization is likely to be the best way to succeed .
In an example like the one above, there are Paraguay Mobile Number List two hypotheses: either a person has all the required skills and can manage the work independently or at least three professionals are needed to structure and follow an ongoing social media marketing activity . The costs can be very different depending on the number of people employed for the work, whether they are supported by a company or by a communications agency (which will then have to take them into account when quoting the activity to the end customer) . Being hyper-specialized in a single aspect of digital marketing is almost a guarantee of extreme competence in that area . Those who deal with multiple activities are unlikely to be able to accumulate experience and keep up to date as much as a professional who concentrates all his attention on a single field. The downside of hyper-specialization, however, is that it makes you dependent on the support of others to complete tasks. What is better, then? LOOK AT THE WORK CONTEXT It is clear that there is no single answer to the question of whether it is better to be hyper-specialized or have medium-level skills in many areas.
It all depends on the context in which you work ! For a small agency or a company with a marketing department made up of one or two people, it is unthinkable to have resources that perform only one task . On the other hand, we don't think it's extreme to "expect" a good social media manager to be able to write excellent posts, create good quality graphics and have the theoretical marketing skills to structure a strategy. Another thing, however, is to think that a person must be able to manage all the activities that fall under the term "digital marketing". Email marketing , for example, is an autonomous discipline that requires precise skills: would it make sense to consider it logical that anyone who works in online communication automatically knows how to deal with this activity? If the working context is that of a large communications agency or a structured marketing office within a large company, hyper-specialization is likely to be the best way to succeed .