Post by account_disabled on Feb 19, 2024 6:25:04 GMT 1
3. Usability This is closely related to aesthetics, but it’s not the same thing. Put simply, the user isn’t going to buy anything if the interface makes them do any work at all (and that’s only a slight exaggeration). Keep in mind that usability testing is a very different beast from split testing. It’s about observing a small number of users (5 or so) and identifying common obstacles that make it difficult for them to move forward. Once you fix those obstacles, you iterate. Each iteration has a small sample size, but over time this sample size should get fairly large.
This is another topic that’s covered in depth all over the place, so we Buy TG Database won’t delve too far into it here. Unbounce has a post on the complicated relationship between usability testers and split testers, and Smashing Magazine also has a helpful guide to improve your usability testing. 4. Persuasion This one gets missed a lot. You can adjust button colors and directional cues all year long and get nowhere if your core approach to persuasion is flawed. Persuasion is based on two fundamentals: Clarity: Your visitors should have close to zero ambiguity about what they’re getting themselves into, and that means using text, images, layout, and design to convey a very clear message.
Incentive: What are you doing to encourage the visitor to take action now instead of shopping around more or taking their transaction offline? Persuasion also occurs in 3 phases: Attraction: This is about grabbing the user’s attention with your ads and/or headlines. Engagement: This is about keeping the user’s attention while overcoming their objections. Being brief, bold, and having personality play a big part here. Action: Ah yes, the call to action. Unbounce has an awesome guide on this one.
This is another topic that’s covered in depth all over the place, so we Buy TG Database won’t delve too far into it here. Unbounce has a post on the complicated relationship between usability testers and split testers, and Smashing Magazine also has a helpful guide to improve your usability testing. 4. Persuasion This one gets missed a lot. You can adjust button colors and directional cues all year long and get nowhere if your core approach to persuasion is flawed. Persuasion is based on two fundamentals: Clarity: Your visitors should have close to zero ambiguity about what they’re getting themselves into, and that means using text, images, layout, and design to convey a very clear message.
Incentive: What are you doing to encourage the visitor to take action now instead of shopping around more or taking their transaction offline? Persuasion also occurs in 3 phases: Attraction: This is about grabbing the user’s attention with your ads and/or headlines. Engagement: This is about keeping the user’s attention while overcoming their objections. Being brief, bold, and having personality play a big part here. Action: Ah yes, the call to action. Unbounce has an awesome guide on this one.